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All
our projects involve an imaginative and practical approach to harnessing
light, space, form, theme and colour. |
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We
are required to play a variety of roles depending on the nature
of the project. We can offer purely a conceptual input or range
through to sourcing, specification and, as often happens in domestic
projects, procurement. |
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| maximising
commercial attractiveness and user friendliness |
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| commercial projects | ||||
Showhouse
Design Beaufort Homes Plc, Developments - Steeple Ashton, Wiltshire |
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the
problem Beaufort Homes had successfully marketed most of the house-types on this development but were receiving no interest in their "Winchester" house-type. It had an unusual design, relatively highly priced and potential purchasers were unable to see its benefits. Beaufort Homes needed to release the capital from the ten Winchester house-types in order to meet their remaining build programme. Criticisms from visiting prospective purchasers included the comment that it was "dark". our solution the
result |
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Retail
Design Laguna Shopping Centre, Bergen, Norway |
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the problem
This twenty-five year old out of town multi-retail site, built on a low budget was dated and losing custom to the nearby city centre. The site lacked integrity with no connection in style between the exterior and interior. Customers were unclear how to approach the building as the entry point was not emphasised. There was no provision for advertising the products on offer or the retailers within. The benefits of shopping here were not promoted to passers-by. our
solution The design of the exterior was particularly crucial as the building was visible from a nearby busy route and needed to serve as its own advertisement. The solution was to clad the existing corrugated steel exterior with removable textile panels which served to both lighten the appearance of the structure and provide a "screen" for projected images that were promoting goods. Lighting was positioned to illuminate the panels during winter months and evening hours. Flag-poles were erected around the perimeter of the building to provide further opportunities to promote the identity of the site and the goods on offer with large-format advertising brands highlighting special offers. The extensive car-parking available on the site was advertised to fully exploit the advantages over the near-by city centre where it was difficult to obtain, expensive and inconveniently positioned. |
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The
entrance to the site was enlivened by positioning flower and plants
in a stall-like arrangement. The affordability of these goods and
attractive, bright colours served to draw customers into the body
of the unit. |
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the
result The design was met with enthusiasm by the client who used the upgrade as a newsworthy piece of publicity to launch the new-look site. The quantity of visitors to the site increased affording it the status of being viable and placing it in strong competition to the city centre. |
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Healthcare
Design St Peters Hospice, Brentry , Bristol |
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the problem
St. Peter's Hospice wished to avoid the institutionalised feel and drab colorations that predominated in the healthcare field. Their existing hospice was small but friendly and welcoming - how could they create this welcoming atmosphere in a building that was ten times the size? The scheme also had to meet the needs of not just the patients but, crucially, the staff and also patients relatives and other visitors. In addition to this , certain colours and patterns had to be avoided as they were detrimental to the welfare of the patients, for example, busy dark patterns on a light background could trigger hallucinations in some medicated patients. The patients came from all walks of life and the hospice needed to be non-intimidating i.e. not overtly "posh". our
solution . . . we were so pleased that we asked Carol and her team to work on the refurbishment of our existing hospice in Knowle . . . .
. . this was a very different style of project and was equally successful.
i.d.space achieved the creation of a warm and cohesive feel from
a site composed of existing linked buildings, whilst following an
exacting brief and keeping within a restricted budget.” |
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